Reagan Wireless Daniel kaufman

Friday, September 11, 2015

Apple's rose gold is the new pink


It’s that time of year again: new iPhones! Apple showed off the new iPhone 6s and 6s Plus at its September event for the first time, which come with a number of smaller, but impressive improvements to the phone.

The iPhone 6s will be available in a new rose gold aluminum finish, in addition to the existing gold, space grey and white models. 

Rose gold is the newest aluminum color Apple is adding to its repertoire. Following in the footsteps of space gray, silver, and gold, rose gold continues the tradition of adding more color to the Apple lineup.

In addition to offering the iPhone 6S and iPhone 6S Plus in rose gold, Apple is also offering the Apple Watch Sport in rose gold. And granted, there are certainly golden aspects of this color, the but rose is very rose.

Let's put it this way, if Apple's traditional gold color can be likened to champagne, the rose gold is rosé if Apple's traditional gold color can be likened to champagne, the rose gold is rosé.

Speaking as the huge fans of pink, I heartily approve. When done well, a lot of people like pink tech products. 

Daniel Kaufman, Pres. & CEO, Reagan Wireless Corp.